WHEN WE FIRST SET OUT TO REDESIGN OUR NEW SHOEBOX, WE ASKED OURSELVES ONE VERY SIMPLE QUESTION: HOW MUCH PACKAGING DOES SOMETHING REALLY NEED?
The answer:  Actually, not much.

So the next step was to add a handle to our box, eliminating the need for, you guessed it, a bag. 
The resulting design is simple, and the message is clear – take the box, not the bag.
AND WHAT IF A BOX COULD BE MORE?
We know a box can replace a bag, so what else can it do?

Well…it could technically organize your life, or should we say your space.
There’s no ego in eco, so the new shoebox is free of bold branding and even features a special label index so that you can keep track of what’s inside: Store your photos, CD’s, and all of your bits and bobs in one neat little place. 
 
BUT WHY STOP THERE?
We did away with traditional shoebox making methods, in favor of recycled materials and eco-friendly soy-based dyes and finishes.  I mean let’s face it, who needs more toxins?

AND FOR THOSE TIMES WHEN YOU REALLY DO NEED A BAG…

Hey, we understand that sometimes your shopping spree necessitates a bag.  And while our new shoeboxes are the ideal alternative, we still want you to know that bags are available (should you need one).

By working together, our goal is to reduce bag consumption by 40% this year, and 70% by the end of next year. And just in case you were wondering…our new shopping bags are also designed with recycling in mind.  Each bag is made from 100% wood-free paper, supporting the growth of responsible forest management worldwide.