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The ALDO Group Inc., its affiliates, licensees and franchisees value their customers and respects their privacy. The ALDO Group Inc. website for Hong Kong (the “your country Site”) is operated by The ALDO Group Inc. exclusively for its authorized franchisee in Hong Kong. Accordingly, all personal information collected for or in respect of the Hong Kong Site (including emails described herein) shall be for the sole benefit of the Hong Kong Franchisee. As such, this privacy policy (this “Policy”) is the Policy of the Hong Kong Franchisee and all users shall have recourse only to the Hong Kong Franchisee and shall have no recourse whatsoever against The ALDO Group Inc. and its affiliates. All references herein contained to “we” or “our” refers exclusively to the Hong Kong Franchisee.

This “Policy” describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. This Policy also describes the choices you can make about how we collect, use and disclose your information. The Hong Kong Franchisee will not collect, use or disclose your personal information other than in compliance with this Policy.

By using the Hong Kong Site you agree to the terms and conditions of this Policy. If our Policy changes in the future, we will notify our customers and website users of any such changes by posting an updated policy on the Hong Kong Site.

Following the posting of such changes, your continued use of the Hong Kong Site will constitute your acceptance of these changes and you will be bound by such changes. If you do not continue to use the Hong Kong Site following a change to our Policy but take no other action with respect to your personal information, our use of that information will remain subject to our Policy as it was in effect prior to the change. You are responsible for regularly reviewing this Policy and any changes thereto.

Our Privacy Policy

What kind of information does the Hong Kong Franchisee collect from the Hong Kong Site?
For what purposes does the Hong Kong Franchisee collect my information from the Hong Kong Site?
Does the Hong Kong Franchisee share my information collected from the Hong Kong Site with third parties?
How can I exercise my choices about receiving promotional communications?
What are cookies and how does the Hong Kong Franchisee use cookies on the Hong Kong site?
How can I access or change my personal information, withdraw my consent, or make inquiries or complaints in relation to this Policy and the Hong Kong Franchisee privacy practices?
How long is personal information collected from the Hong Kong Site retained by the Hong Kong Franchisee?
How is personal information collected from the Hong Kong Site secured by the Hong Kong Franchisee?

What kind of information does the Hong Kong Franchisee collect from the Hong Kong Site?

We may collect personal information from you when you save or otherwise provide your personal information to us, such as by communicating with us by phone, e-mail, or otherwise or if you complete an entry form to participate in a contest, promotion or survey, whether online or at one of our retail stores in Hong Kong. As a result of these actions, you might supply us with personal information, such as your name, e-mail and postal addresses, phone number(s), including address and telephone numbers, product interest information and financial information and in certain circumstances, your opinions and individual preferences.

The Hong Kong Site is directed for use by adults. The Hong Kong Franchisee does not knowingly collect any personal information from children under the age of 13 from the Hong Kong Site. Those under age 13 should not use the Hong Kong Site or provide the Hong Kong Franchisee with any personal information on the Hong Kong Site.

For what purposes does the Hong Kong Franchisee collect my information from the Hong Kong Site?

The Hong Kong Franchisee may use your personal information collected from the Hong Kong Site to (1) send you or your friends, relatives or associates, products that you have ordered; (2) help us learn more about your shopping preferences; and (3) conduct marketing and performance research to assist us in measuring our customer service, benchmarking our performance and to help us improve our shopping experiences and product offerings. As provided below, you may always choose not to receive promotional materials or marketing information.

Does the Hong Kong Franchisee share my information collected from the Hong Kong Site with third parties?

If you visit the Hong Kong Site, participate in a contest, survey, promotion or special offer, or shop at ALDO stores in Hong Kong, we may share your personal information with The ALDO Group Inc. or any ALDO Affiliate or franchisee, so that it can communicate with you (whether by e-mail, post or otherwise) and provide you with promotional materials and additional information about its products, services, contests, promotions and special offers that may be of interest to you, or collect and use that information subject to and for other purposes contemplated by this Policy.

We do not sell or rent your personal information to non-affiliated third parties except as permitted by law or to The ALDO Group Inc. or any ALDO Affiliate. However, in the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating the proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in this Policy.

We may transfer personal information to non-affiliated third parties for processing pursuant to agreements that prohibit the third parties from using or disclosing the personal information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information.

We reserve the right to disclose your personal information as required by law, in response to legal process and law enforcement requests, and as necessary to protect the property, interests and rights of the Hong Kong Franchisee or The ALDO Group Inc. and its affiliates.

The Hong Kong Site may contain links to websites operated by third parties. These websites may collect your personal information. This Policy does not apply to the practices of third parties and the Hong Kong Franchisee does not assume any responsibility for, and by using the Hong Kong Site and/or accessing a third party’s website from this website you release the Hong Kong Franchisee of any responsibility for, the actions, practices and omissions of third parties. Please check the privacy policy at each site you visit.

How can I exercise my choices about receiving promotional communications?

We want to communicate with you only if you want to hear from us. If you prefer not to receive promotional information from us or other Aldo Affiliates, or if you do not want us to use your information to enhance your shopping experience, please let us know by calling us at (852) 2990 0877 or writing us at ALDO HK, Block A-B, 5/F., Hop Hing Industrial Building  702 Castle Peak Road, Kowloon ,Hong Kong. Please be sure to include your full name and the e-mail address you used when you registered with or made a purchase from us. It may take up to 2 weeks to process your postal mail request, during which period you may continue to receive communications from us, the ALDO Group or any other ALDO Affiliates.

What are cookies and how does the Hong Kong Franchisee use cookies on the Hong Kong site?

We may use “cookies” to track your preferences and activities on the Hong Kong Site. Cookies are small data files transferred to your computer’s hard-drive by a website. They keep a record of your preferences making your subsequent visits to the site more efficient. Cookies may store a variety of information, including, the number of times that you access a site, registration information and the number of times that you view a particular page or other item on the site. The use of cookies is a common practice adopted by most major sites to better serve their clients. Most browsers are designed to accept cookies, but they can be easily modified to block cookies; see your browser's help files for details on how to block cookies, how to know when you have received cookies and how to disable cookies completely. You should note, however, that without cookies, some of the website's functions will not be available, and the user will lose some of the benefits of the site.

How can I access or change my personal information, withdraw my consent, or make inquiries or complaints in relation to this Policy and the Hong Kong Franchisee’s privacy practices?

The Hong Kong Franchisee will ensure that the personal information it collects on the Hong Kong Site is as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. You are entitled to request access to and correction of your personal information collected by us. In order to make such a request, or if you have any questions or to make any complaint in relation to this Policy and to the Hong Kong Franchisee’s privacy practices, please contact our privacy officer by writing to:

Customer Service ALDO HK
Block A-B, 5/F., Hop Hing Industrial Building
702 Castle Peak Road
Kowloon
Hong Kong
Tel: (852) 2990 0877

If you have consented to the collection, use and/or disclosure of personal information as identified herein, please note that you can also withdraw your consent at any time by communicating with our privacy officer as provided above.

How long is personal information collected from the Hong Kong Site retained by the Hong Kong Franchisee?

We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.

How is personal information collected from the Hong Kong Site secured by the Hong Kong Franchisee?

We have adopted appropriate measures to ensure the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. Furthermore, each and every Hong Kong Franchisee employee, mandatory or agent must abide by this Policy.

Last update: June 12, 2009