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FASHION IS NO LONGER A COMMANDMENT
IT'S A COLLABORATION
MEET THE DESIGNERS
OSTWALD HELGASON AW14
They’re known for achieving an insouciant balance between the fun and the serious, between technology and fine art,
and for creating collections that people actually want to wear.
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Their point of view is always recognizably their own: you can see it in their modern, structured lines and illustrious colours, prints and fabrics.
And, you can pinpoint the OSTWALD HELGASON girl too. She’s the kind of girl you want to be, or want to get to know: playful, intrepid and worldly-wise.
THE SHOP
XYLO-1, £110
COOLEY-91, £110
SAYA-1, £130
SAYA-97, £130
SAYA-5, £130
SCOTTI-98, £75
LILY-40, £75
OSLEY-4, £55
OSLEY-46, £55
ZEEK-98, £50
ZEEK-4, £50
THE FIRST RUNWAY

THE AW14 OSTWALD HELGASON runway collection featured a true juxtaposition of pop art’s lighter,
more user-friendly aesthetic and the cerebral, slightly darker side of art.