All net proceeds will be split equally amongst the Black Business and Professional Association (BBPA) and True North Aid (TNA). BBPA's mission is to advance Canada’s Black communities by delivering programs that support business and professional excellence, higher education and economic development; while True North Aid (TNA) is dedicated to serving and supporting northern Indigenous communities in Canada through practical humanitarian support.

Founded in 1983, the BBPA is a non-profit, charitable organization that addresses equity and opportunity for the Black community in business, employment, education and economic development in Canada by delivering programs that support business and professional excellence, higher education and economic development. They look to encourage and support the pursuit of entrepreneurship, business, professional excellence, higher education and economic empowerment, to facilitate access to people and resources, to identify and reward excellence in achievement, to establish linkages and co-operate with other organizations on matters pertaining to business, education, economic development and community wellness and build cross-cultural understanding and promote equity.

The funds will go towards financing BBPA's Boss Women Entrepreneurship Program set to help women plan, finance, grow, market and scale their businesses. The funds raised will go towards the BBPA's pitch grant to the participating women of the program in addition to supporting their business corporate portfolio.

True North Aid is dedicated to serving and supporting northern Indigenous communities in Canada through practical humanitarian support to close the poverty gap. Established in 2009, their mandate is to provide practical humanitarian assistance through initiatives based on self- determination, reconciliation, water, food, health, housing, hope and education.

The funds will go towards financing backpacks with school supplies for the communities in Saskatchewan, including Peter Ballantyne Cree First Nation, Tataskweyak FN in Manitoba. Backpacks are especially critical during the COVID-19 pandemic as schools in these communities continue to remain closed at a limited capacity.