The ALDO Group Inc., its affiliates and franchisees values their customers and respects their privacy. The ALDO Group Inc. website for Mexico (the "Mexico Site") is operated by The ALDO Group Inc. exclusively for its authorized licensee in Mexico ("the Mexico Franchisee"). Accordingly, all personal information collected for or in respect of the Mexico Site (including emails described herein) shall be for the sole benefit of the Mexico Franchisee. Accordingly this privacy policy (this "Policy") is the Policy of the Mexico Franchisee and all users shall have recourse only to the Mexico Franchisee and shall have no recourse whatsoever against The ALDO Group Inc. and its affiliates. All references herein contained to "we" or "our" refers exclusively to the Mexico Franchisee.

This "Policy" describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. This Policy also describes the choices you can make about how we collect, use and disclose your information. The Mexico Franchisee will not collect, use or disclose your personal information other than in compliance with this Policy.

By using the www.aldoshoes.com/mexico website you agree to the terms and conditions of this Policy. If our Policy changes in the future, we will notify our customers and website users of any such changes by posting an updated policy on our website.

Following the posting of such changes, your continued use of the www.aldoshoes.com/mexico website will constitute your acceptance of these changes and you will be bound by such changes. If you do not continue to use the www.aldoshoes.com/mexico website following a change to our Policy but take no other action with respect to your personal information, our use of that information will remain subject to our Policy as it was in effect prior to the change. You are responsible for regularly reviewing this Policy and any changes thereto.

Our Privacy Policy
What kind of information does the Mexico Franchisee collect from the Mexico Site?
For what purposes does the Mexico Franchisee collect my information from the Mexico Site?
Does the Mexico Franchisee share my information collected from the Mexico Site with third parties?
How can I exercise my choices about receiving promotional communications?
What are cookies and how does the Mexico Franchisee use cookies on the Mexico site?
How can I access or change my personal information, withdraw my consent, or make inquiries or complaints in relation to this Policy and the Mexico Franchisee privacy practices?
How long is personal information collected from the Mexico Site retained by the Mexico Franchisee?
How is personal information collected from the Mexico Site secured by the Mexico Franchisee?

What kind of information does the Mexico Franchisee collect from the Mexico Site?
We may collect personal information from you when you save or otherwise provide your personal information to us, such as by communicating with us by phone, e-mail, or otherwise or if you complete an entry form to participate in a contest, promotion or survey, whether online or at one of our retail stores in Mexico. As a result of these actions, you might supply us with personal information, such as your name, e-mail and postal addresses, phone number(s), including address and telephone numbers, product interest information and financial information and in certain circumstances, your opinions and individual preferences.
The Mexico Site is directed for use by adults. The Mexico Franchisee does not knowingly collect any personal information from children under the age of 13 from the Mexico Site. Those under age 13 should not use the Mexico Site or provide the Mexico Franchisee with any personal information on the Mexico Site.

For what purposes does the Mexico Franchisee collect my information from the Mexico Site?
The Mexico Franchisee may use your personal information collected from the Mexico Site to (1) send you or your friends, relatives or associates, products that you have ordered; (2) help us learn more about your shopping preferences; and (3) conduct marketing and performance research to assist us in measuring our customer service, benchmarking our performance and to help us improve our shopping experiences and product offerings. As provided below, you may always choose not to receive promotional materials or marketing information.

Does the Mexico Franchisee share my information collected from the Mexico Site with third parties?
If you visit the www.aldoshoes.com/mexico website, participate in a contest, survey, promotion or special offer, or shop at ALDO stores in Mexico, we may share your personal information with The ALDO Group Inc. or any ALDO Affiliate or franchisee, so that it can communicate with you (whether by e-mail, post or otherwise) and provide you with promotional materials and additional information about its products, services, contests, promotions and special offers that may be of interest to you, or collect and use that information subject to and for other purposes contemplated by this Policy.

We do not sell or rent your personal information to non-affiliated third parties except as permitted by law or to The ALDO Group Inc. or any ALDO Affiliate. However, in the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating the proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in this Policy.

We may transfer personal information to non-affiliated third parties for processing pursuant to agreements that prohibit the third parties from using or disclosing the personal information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information.

We reserve the right to disclose your personal information as required by law, in response to legal process and law enforcement requests, and as necessary to protect the property, interests and rights of the Mexico Franchisee or The ALDO Group Inc. and its Affiliates.

The Mexico Site may contain links to websites operated by third parties. These websites may collect your personal information. This Policy does not apply to the practices of third parties and the Mexico Franchisee does not assume any responsibility for, and by using this website and/or accessing a third party’s website from this website you release the Mexico Franchisee of any responsibility for, the actions, practices and omissions of third parties. Please check the privacy policy at each site you visit.

How can I exercise my choices about receiving promotional communications?
We want to communicate with you only if you want to hear from us. If you prefer not to receive promotional information from us, The ALDO Group Inc. or any ALDO Affiliates, or if you do not want us to use your information to enhance your shopping experience, please let us know by writing to us at mexico@aldointernational.com. It may take up to 2 weeks to process your mail request, during which period you may continue to receive communications from us, The ALDO Group Inc. or any ALDO Affiliates.

What are cookies and how does the Mexico Franchisee use cookies on the Mexico site?
We may use "cookies" to track your preferences and activities on the www.aldoshoes.com/mexico website. Cookies are small data files transferred to your computer’s hard-drive by a website. They keep a record of your preferences making your subsequent visits to the site more efficient. Cookies may store a variety of information, including, the number of times that you access a site, registration information and the number of times that you view a particular page or other item on the site. The use of cookies is a common practice adopted by most major sites to better serve their clients. Most browsers are designed to accept cookies, but they can be easily modified to block cookies; see your browser's help files for details on how to block cookies, how to know when you have received cookies and how to disable cookies completely. You should note, however, that without cookies, some of the website's functions will not be available, and the user will lose some of the benefits of the site.

How can I access or change my personal information, withdraw my consent, or make inquiries or complaints in relation to this Policy and to the Mexico Franchisee’s privacy practices?
The Mexico Franchisee will ensure that the personal information it collects on the Mexico Site is as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. You are entitled to request access to and correction of your personal information collected by us. In order to make such a request, or if you have any questions or to make any complaint in relation to this Policy and to the Mexico Franchisee’s privacy practices, please contact our privacy officer by writing to:

CUSTOMER SERVICE
mexico@aldointernational.com

If you have consented to the collection, use and/or disclosure of personal information as identified herein, please note that you can also withdraw your consent at any time by communicating with our privacy officer as provided above.

How long is personal information collected from the Mexico Site retained by the Mexico Franchisee?
We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.

How is personal information collected from the Mexico Site secured by the Mexico Franchisee?
We have adopted appropriate measures to ensure the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. Furthermore, each and every Mexico Franchisee employee, mandatory or agent must abide by this Policy.

Last update: August 15, 2008