In the United States, all proceeds will be donated to the National Urban League (NUL). Their organization works towards enabling African Americans and other underserved urban residents to secure economic self-reliance, parity, power and civil rights.
In Canada, proceeds will be split equally amongst the Black Business and Professional Association (BBPA) and True North Aid (TNA). BBPA's mission is to advance Canada’s Black communities by delivering programs that support business and professional excellence, higher education and economic development; while True North Aid (TNA) is dedicated to serving and supporting northern Indigenous communities in Canada through practical humanitarian support.
The funds will go towards two of National Urban League's programs that help promote education and personal development: Urban Youth Empowerement & Project Ready.
Urban Youth Empowerment helps opportunity youth ready themselves for high-demand, family-sustaining jobs by attaining necessary industry-recognized credentials and/or completing their education.
The National Urban League's signature education program, Project Ready, helps 8th through 12th grade students progress academically and intellectually, benefit from cultural enrichment opportunities, and develop important skills, attitudes, and aptitudes that position them well for success.
To learn about National Urban League visit https://nul.org/about.
The funds raised in Canada will go towards the BBPA National Scholarship fund, dedicated to supporting and promoting Black Canadian youth through an annual scholarship program.
Its mission is to support the education and development of Canada’s future leaders, through assisting Black youth in their attainment of post-secondary education.
To learn more about the BBPA National Scholarship fund visit https://bbpa.org/bbpa-scholarships.
The funds will go towards financing backpacks with school supplies for the communities of La Loche, Clearwater River in Saskatchewan, and Pauingassi and Little Grand Rapids in northern Manitoba. Backpacks are especially critical during the COVID-19 pandemic as schools in these communities continue to remain closed at a limited capacity.
To learn about True North Aid visit https://truenorthaid.ca/about.