2019 Holiday Campaign: Behind the Scenes with Artist Dalkhafine

Take a walk with us behind the scenes to learn about how we created the Aldo Holiday Campaign in collaboration with artist @Dalkhafine, and discover our new women's & men's holiday collection.

Get ready. Countdown is on.

With the hectic holiday period creeping around the corner, we've decided to take a unique approach with our 2019 holiday campaign to turn this season into something completely stress-free. By collaborating with French artist Dalkhafine, we are bringing you 12 weeks of holiday inspiration. Check in each week for brand new content to enjoy!

From influencer & celebrity styling tips to wardrobe & gift shopping inspiration, the countdown has only just begun. Are you ready?

Joy? Sparked!

Dalkhafine created the holiday campaign illustrations with the intention to represent the Aldo brand while incorporating what the holidays mean to herself: being with loved ones, making people smile and bringing joy to others.

She designed stand-alone pieces and created a festive mosaic that feels playful & modern, making us all fall in love with this unique campaign concept.

ALDO X Dalkhafine

When we think of the holidays, the first words that come to mind are gatherings, giving, and togetherness. We wanted every person seeing our campaign to feel a sense of comfort and cheer.

We sat down with Dalkhafine to reflect on this beautiful collaboration. “Aldo is an iconic, Canadian brand; their campaigns are always well thought out and punchy,” Dalkhafine shared. Bright colors and bold graphic elements bring to life the designs meant to be universally enjoyed by all.

From Paris to Montreal

Dalkhafine moved to Canada from Paris a couple of years ago, finding a second home in Montreal’s Mile End. Intrigued by the artsy vibe & the multicultural roots of the area, she built the perfect cocoon for herself and her cat, Castor Poupi.

It's no surprise she landed in the hip Plateau-Mont-Royal borough. What had attracted her to this city was the art and culture scene as well as the burgeoning artists' community that Montreal is known for.

Mixing art with style

Dalkhafine's style is far from basic. With statement prints like leopard and snake, she likes expressing all types of prints, patterns, and textures. Her go-to colour palette includes dark greens, navy blues and shades of black, which she rocks all year-round.

This winter, she likes focusing on layered looks, mixing in some fabrics like wool and velvet for that cozy vibe. When Dalkhafine isn't in the midst of a creative project, she can be found wandering her neighborhood, sporting her top-rated ALDO black boots.

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