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2019 Holiday Campaign: Behind the Scenes with Artist Dalkhafine
Take a walk with us behind the scenes to learn about how we created the Aldo Holiday Campaign in collaboration with artist @Dalkhafine.
Get ready. Countdown is on.
This year, in collaboration with French artist Dalkhafine, we’re making the holiday season the two things it should always be: joyous and stress-free. You might wonder how we're achieving this little miracle. By adding together a dash of gift ideas from your favorite influencers & a handful of celebrity styling tips.
The result? 12 weeks of inspiration that will keep you feeling festive from the first office party until your New Year’s resolutions kick in.
Dalkhafine created the holiday campaign illustrations with the intention to represent the Aldo brand while incorporating what the holidays mean to herself: being with loved ones, making people smile and bringing joy to others.
She designed stand-alone pieces and created a festive mosaic that feels playful & modern, making us all fall in love with this unique campaign concept.
ALDO X Dalkhafine
When we think of the holidays, the first words that come to mind are gatherings, giving, and togetherness. We wanted every person seeing our campaign to feel a sense of comfort and cheer.
We sat down with Dalkhafine to reflect on this beautiful collaboration. “Aldo is an iconic, Canadian brand; their campaigns are always well thought out and punchy,” Dalkhafine shared. Bright colors and bold graphic elements bring to life the designs meant to be universally enjoyed by all.
From Paris to Montreal
Dalkhafine moved to Canada from Paris a couple of years ago, finding a second home in Montreal’s Mile End. Intrigued by the artsy vibe & the multicultural roots of the area, she built the perfect cocoon for herself and her cat, Castor Poupi.
It's no surprise she landed in the hip Plateau-Mont-Royal borough. What had attracted her to this city was the art and culture scene as well as the burgeoning artists' community that Montreal is known for.
Mixing art with style
Dalkhafine prefers to rock cool colours, sticking to a dark green, navy blue and black palette. She doesn’t shy away from playing with prints, patterns, and textures.
This winter, she favours expressing herself with leopard or snake print, to make a statement, and mixed fabrics like wool and velvet to create layering and warmth for more weather-friendly outfits. When she isn’t working on one of her many projects, you can find Dalkhafine wandering in her neighbourhood, rocking her favorite favourite black boots from ALDO.