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Privacy policy
Effective date: January 7, 2026
Previous version: October 28, 2025
The Aldo Group Inc. and Aldo U.S. Inc. (collectively “Aldo”, “we”, “our”, “us”) strive to be transparent about the information we collect about you, and how we use and share it. That is why we encourage you to take a moment to read our Privacy Policy before interacting with us.
Overview & Table of Contents
What is the Privacy Policy and what does it cover?
What information do we collect?
How do we use your information?
How do we share your information?
How do we transfer your information?
How do we secure and keep your information?
What are your rights regarding your information?
How will you know this Privacy Policy has changed?
What is the Privacy Policy and what does it cover?
This Policy applies to all interactions with us in Canada and the United States, including through our websites at https://www.aldoshoes.com/ca/en and https://www.aldoshoes.com/us/en_US (the “Websites”), our social media accounts, brick-and-mortar stores, marketing initiatives, in-person events, and with our customer support staff (together “Services”).
For information on how we use cookies, please see our Cookie Policy.
In conjunction with this Privacy Policy, please review our Terms of Use for a complete understanding of the rules governing our Websites and Services.
Finally, this Policy does not apply to the personal information of our employees or candidates. In addition, this Policy does not apply to the website, stores, or practices of any third parties, including our third parties that support our services as outlined below, like Shopify. These third parties have their own terms and policies, which we encourage you to review for details on how they process your personal information.
What information do we collect?
Below is a list of the categories of Information we may collect depending on our interactions with you with examples to illustrate:
Primary Data: first name, last name.
Contact Data: mailing address, email address, phone number.
Specific Data: date of birth, gender.
Account Data: loyalty program ID, username, password, answers to security questions.
Social Media Data: social media contacts, other information posted on account including photos.
Identification Data: First Nations status cards. As outlined below, Aldo will verify this information only to apply eligible discounts.
Preference Data: information about your communication language, favourite products, collection preference (e.g., Men’s / Women’s), reactions to our marketing campaigns.
Payment Data: information required to make a purchase such as your credit card details.
Transactional Data: purchase history, transaction ID, shipping information, saved checkout information, shopping cart items.
Survey Data: participation in polls, surveys, or contests, comments, requests, and questions, or information included in the relevant chat, email, or other communications with us which may include nationality, ethnicity, generation, marital status, family status, economic status.
User-Generated Content: product reviews, words, pictures, images, video, or other content you upload, post, or share via our Websites and Services, or via third-party websites and platforms including but not limited to Instagram, Facebook, Tik Tok, Google, YouTube, Pinterest, and Snapchat. If you choose to submit User-Generated Content to any public area of our Services, it will be public and accessible by anyone. We do not control who will have access to User-Generated Content that you choose to make available to others and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties. For more information, please see our Terms of Use.
Log & Usage Data: browser type and version, operating system and interface, used device, language preference, the website from which you are visiting us (referrer URL), webpage(s) you are visiting, date and time of your visit, IP address or part of IP address, cookie identifiers and other device identifiers, your navigation history on our Websites, your interaction with the live chat features including a recording of any such sessions, the pages you access before and after accessing the Services, search terms, search history, frequency of use of the Services.
Location Data: approximate location information based on your IP address.
Surveillance & Security Data: images from surveillance and security cameras at our stores. Subject to applicable laws, we will ensure that signs are displayed at the entrance of the surveillance zone to alert you that your image may be recorded. For more information, please see our Video Surveillance Policy [link]
Image Data: photographs or videos taken at events, submitted by you or taken when you visit our stores.
How do we use your information?
We process your information for various purposes, as outlined in the tables below. Our main objectives are to provide and improve our products and Services, and to support the operation of our business. By providing your information, you confirm that it is accurate. Otherwise, we may not be able to deliver our products and Services to you.
Depending on where you live, we may process your information under different legal frameworks. In Canada, we rely primarily on your consent, which you may withdraw at any time through our Privacy Preferences page. If you reside in the United States, please refer to our Annex [link] for detailed information on how we handle information under applicable U.S. laws.
Online Shopping
When you shop online through our Websites, we may collect your information for the following purposes either directly from you or from authorized third parties that support our Services, such as Shopify:
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Categories |
Means & Purposes of Collection |
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Primary Data Contact Data Identification Data Transactional Data Payment Data Log & Usage Data Location Data If you create an account to join Aldo’s loyalty and rewards program, we may also collect Account Data, Specific Data, and Preference Data If you choose to link your social media account to your Aldo loyalty and rewards account, we may also collect Social Media Data |
We will collect information directly from you and as you navigate through our Websites including our chat feature to: · Manage your loyalty and rewards account, such as Aldo Crew, including account creation, logging in, maintaining your profile, providing you with benefits, and communicating updates. · Process your transaction · Apply eligible discounts · Manage your deliveries, claims, warranty matters, returns, and refunds · Communicate with you about your order · Build a consumer profile about you and assign you into a particular marketing segment to understand your preferences, personalize our marketing and retargeting efforts, and recommend products we think you would like · Customize your browsing experience · Generate customer audience lists to display ads tailored to your interests on third-party social media platforms · Improve our Websites and Services · Prevent Fraud To enhance your online shopping experience, Shopify may match your account with other Shopify services you use. In this case, Shopify will process your information as set forth in its Privacy Policy. |
In-Store Shopping
When shopping at our brick-and-mortar locations, we may collect your information for the following purposes:
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Category |
Means & Purposes of Collection |
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Primary Data Contact Data Identification Data Preference Data Transactional Data Payment Data Image Data Surveillance & Security Data If you have an Aldo’s loyalty and rewards account, we may also collect Account Data |
We will collect information directly from you, through third parties acting on your behalf, and through security cameras to: · Process your transaction · Apply eligible discounts · Manage your deliveries, claims, warranty matters, returns and refunds · Communicate with you about your order · Build a consumer profile about you and assign you into a particular marketing segment to understand your preferences, personalize our marketing and retargeting efforts, and recommend products we think you would like · Generate customer audience lists to display ads tailored to your interests on third-party social media platforms · Analyze how our clients navigate through our stores · Protect individuals within our stores as well as our property, including by supporting investigations · Prevent fraud |
Marketing & Social Media
When you interact with our marketing material and social media accounts, we may collect your information for the following purposes:
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Category |
Means & Purposes of Collection |
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Primary Data Contact Data Preference Data Transactional Data Survey Data User-Generated Content Social Media Data Log & Usage Data |
We will collect information directly from you to: · Generate, manage, and deliver marketing materials and subscriptions, including loyalty programs, newsletters, contests, and promotions · Analyze how you use and interact with our marketing material · Build a consumer profile about you and assign you into a particular marketing segment to understand your preferences, personalize our marketing and retargeting efforts, and recommend products we think you would like · Improving our marketing content, including based on your interests · Generate customer audience lists to display ads tailored to your interests on third-party social media platforms |
You may unsubscribe from email, SMS or telephone marketing communications at any time by clicking the link at the bottom of each email message or by contacting us as set forth in the “How to contact us?” section. For additional information about how to opt-out of interest-based advertising, please visit our Privacy Preference page.
In-Person Events
When you attend in-person events, we may collect your information for the following purposes:
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Category |
Means & Purposes of Collection |
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Primary Data Contact Data Specific Data Account Data Image Data Surveillance & Security Data |
We will collect information directly from you, from service providers such as event coordinators, photographers, and caterers, and through security cameras to: · Process your registration and conduct the event · Document and promote events · Provide you with requested food selection · Protect individuals at our events as well as our property, including by supporting investigations |
Customer Support and Feedback
When you communicate with customer support and provide feedback about our products and Services, we may collect your information for the following purposes:
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Category |
Means & Purposes of Collection |
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Primary Data Contact Data Specific Data Preference Data Survey & Customer Input Data Transactional Data Payment Data
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We will collect information directly from you, as you navigate through our Websites, including our chat feature to: · Assist and communicate with you regarding your requests, such as processing returns or refunds, providing order status updates, addressing complaints, or offering technical support · Improve customer experience · Make recommendations based on your previous purchases · Process and analyze surveys · Publish your product reviews on our Websites |
Authorized or Required by Law
We may also collect and use your information for any other purpose permitted or required by law.
Children’s privacy
We do not knowingly collect information from children under the age of 13. If you are the parent or legal guardian of a child under 13 and become aware that we have inadvertently collected personal information about your child, please contact us as set forth in the “How to contact us?” section so we can stop using and delete that information.
How do we share your information?
We share your information with third parties where necessary to fulfil the purposes identified in the “How do we use your information?” section, including as set forth in the following table:
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Category |
Explanations |
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Affiliates |
We may share certain information with affiliates, including a parent company, subsidiaries, joint venture parties, or other companies that we control or are under common control with us, when necessary for marketing or internal reporting purposes. |
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Social media companies |
We may share information, such as email addresses, with social media companies to display targeted advertisements on their platforms. |
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Professional Advisors |
We may share your information to our legal, financial, accounting or other consultants to the extent necessary to operate our business and comply with applicable laws. |
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Law Enforcement and Other authorities |
We may receive requests by authorities to access your information. We will validate that the request is legal before responding. When possible, we will advise you. We will only share what is strictly required. |
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Commercial Transactions |
We may share your information with an acquirer, successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets. |
We may also share your information with authorized third parties and partners who provide us with services such as security, maintenance, website hosting, payment processing, fraud prevention, delivery, returns, marketing, chat bots, and data storage. Please note that these providers may use automated tools and technologies to deliver their services.
To illustrate, here are some vendors we partner with to support our services:
Shopify
Our Websites are powered by Shopify. When you browse our Websites, Shopify may process your information independently, namely as described in the table below. By proceeding, you understand and agree to Shopify’s Terms of Service, Privacy Policy, and Consumer Privacy Policy.
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Personal information collected by Shopify |
How Shopify will use your personal information |
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· Your name, email, contact, billing and shipping information; · Your purchase and transaction information, including history; · Updates about the status of transactions; · Your activity on our Websites, including search history, products viewed and/or included in shopping carts; · Your preference signals, including Privacy controls, opt-out and opt-in signals; and · Any other information related to your Aldo Crew account we choose to make available with Shopify.
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· Process your order; · Place cookies and other types of tracking technologies on your device, for example to remember your cart, spot fraud, and measure site performance as detailed in Shopify’s Cookie Policy; · Collect technical basics, like IP address, browser and device type, language, and approximate location; · Record your order details like items, price, time, and payment method; · Combine this data with data from other customer interactions with us, other merchants, and Shopify to personalize product suggestions or ads and to improve its services; · Share limited data with Shopify’s trusted partners, including payment networks (such as Stripe), analytics or anti-fraud providers, or when required by law; and · Share of your data with ad partners so that platforms like Meta, Google TikTok, or Shopify Audiences can show you reminders about items you viewed or find people who shop like you. · Generate customer audience lists to display ads tailored to your interests on third-party social media platforms
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Please note that your information is shared with Shopify and other third-party partners, potentially located in different countries, to deliver services. These services may include features that use data from your interactions with Shopify and other merchants.
By selecting “Remember me” at checkout, Shopify will automatically create a Shop account and keep a secure copy of your contact and payment information so Shop Pay can autofill future checkouts on any Shopify store you visit.
You may contact Shopify Support at any time to ask about, make a request relating to, or complain about how they process your personal information. You can also access, delete, and manage how Shopify uses your personal information – including opting out of Shopify’s data sharing or use for targeted advertising – directly through Shopify’s Privacy controls. Finally, you may also delete your Shop Pay account by submitting a request directly to Shopify.
Stripe
Stripe is the third-party payment provider appointed by Shopify who may process your personal information, namely as described in the table below:
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Personal information collected by Stripe |
How Stripe will use your personal information |
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· Name · Age · Phone number · Billing and shipping address · Payment method information (such as credit or debit card number, bank account information or payment card image) · Merchant and location · Purchase amount · Date of purchase · Information about what you have purchased · Tax-related ID · Other information entered in check-out fields |
· Process and settle your transactions with us; · Monitor, prevent, detect, and mitigate fraud, financial loss, security risks, and other harm; and · Analyze and develop their services. |
For more information on how Stripe may process your information, consult their Privacy Policy.
Rokt
We use Rokt to present advertisements to users on the purchase confirmation page of our Websites. Rokt offers personalized ads based on the data they collect and the information we share with them, including currency, amount, payment method, email, postal code, city, state, and country. This means that the advertisements you see during the checkout process are tailored to your interests and preferences. For more information, see Rokt’s Privacy Policy.
Happy Returns
We use Happy Returns, who operates its own independent platform, to process eligible online returns. When initiating an online return, you will be redirected from our Websites to the Happy Returns environment. By proceeding with an online return, you acknowledge the Terms of Use and Privacy Statement of Happy Returns who may use your information in accordance with their own privacy practices.
If you prefer not to use the online return process, you may complete your return at one of our physical stores.
Klavyio
We use Klavyio to send commercial text messages. For more details on Aldo’s mobile message terms and conditions, please see Aldo Terms of Use [LINK ].
How do we transfer your information?
Your information may be held at our offices in Quebec, Canada, and those of the authorized third parties described in the “How do we share your information?” section. Some of these third parties may be based or share your information outside of your region, mainly within Canada and the United States. By submitting information to us, you consent to the communication of your information to, and the storage of that information, outside of your region. While such information is outside of your region, it is subject to the laws of the jurisdiction in which it is held, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other jurisdictions pursuant to local laws. However, our practices regarding your information will continue to be governed by this Privacy Policy.
Where applicable we comply with legal requirements to provide adequate protection for the transfer of information to third regions.
If you would like more information about how we transfer your information, please contact us as set forth in the “How to contact us?” section.
How do we secure and keep your information?
We implement physical, administrative and technical safeguards designed to preserve the confidentiality, integrity and security of information under our control. However, information transmitted on the Internet or stored on systems attached to the Internet is not 100% secure, and no security measures can provide absolute protection. As a result, we do not ensure, warrant or guarantee the security or integrity of such information.
We take steps to ensure that only those who need access to your information to perform their duties have access to it.
We retain your information only for as long as is necessary for us to fulfil the purposes specified in this Policy and to comply with our legal obligations.
What are your rights regarding your information?
Subject to applicable data protection laws, you may have certain rights concerning your personal information. Applicable rights can be exercised by submitting a written request along with valid proof of identity. Depending on your place of residence, you may have some or all of the following rights:
· The right to access your personal information;
· The right to correct any inaccurate or incomplete personal information;
· The right to withdraw your consent to the processing of your personal information;
· The right to request the deletion of your personal information or to control its dissemination;
· The right to data portability, meaning you can request that your personal information be provided to you or a third party in a commonly used, machine-readable format;
· The right to be informed about, and to provide input on, automated decision-making processes, or to request human review of such decisions;
· The right to opt out of profiling and targeted advertising. Please note that in Canada, we will not process your personal information for these purposes without first obtaining your express consent;
· The right to request information about how we collect, use, and share your personal information.
Finally, you also have a right to lodge a complaint with a competent data protection authority, in particular in the region where you normally reside, where we are based or where an alleged infringement of data protection law has taken place, such as the Office of the Privacy Commissioner of Canada or the Commission d’accès à l’information in Quebec.
To exercise any of these rights, please visit our Privacy Preferences page. For additional details about the rights that may be available to residents of the United States, please refer to the United States Annex.
How will you know this Privacy Policy has changed?
From time to time, we may update this Privacy Policy. Subject to applicable laws, we will notify you of these changes. Updates will be effective when we post the revised Privacy Policy. This Privacy Policy was last updated as of the effective date listed at the beginning of this Privacy Policy.
How to contact us?
If you have any questions, requests or complaints regarding your information or this Privacy Policy, please contact our Data Protection Officer at:
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By email: |
dpo@aldogroup.com |
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By mail: |
Attention: Data Protection Officer and Legal Department The Aldo Group Inc. (c/o Aldo U.S., Inc.) 905 Hodge Street Montreal, Québec, H4N 2B3
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ALDO PRIVACY POLICY: UNITED STATES ANNEX
This annex applies to the personal information of residents of the United States and supplements the other sections of this Privacy Policy.
In this annex, the terms “personal information”, “sale” or “sell,” and “share” or “sharing” have the same definitions as provided in U.S. state comprehensive privacy laws, including in the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”). Additionally, as used in this annex, “personal information” includes “personal data,” and “share” or “sharing” includes “targeted advertising,” as defined in U.S. state comprehensive privacy laws.
The Aldo Group Inc. and Aldo U.S., Inc. are the controllers of your personal information.
California Notice at Collection
You have the right to receive notice of the categories of personal information we collect, and the purposes for which those categories of personal information will be used.
We may collect personal information directly from you, automatically from your devices when using the Services, or from third-party sources, as described in the “What personal information do we collect?” section of this Privacy policy.
We may disclose your personal information to third parties for the business purposes outlined in the “How do we share your personal information?” section of this Policy. While we do not sell your personal information in exchange for money, our Websites and some other services use cookies and similar technologies in ways that may be considered “sale” or “sharing”. (Refer to our Cookie Policy for more details about cookies and similar technologies).
The following chart describes our practices about the collection, use, and disclosure of personal information of customers and website visitors over the past 12 months. The categories we use to describe the information are those listed in the CCPA. Certain personal information may fall into multiple categories, and in some circumstances, how we use the information within each category will vary.
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Categories of Personal Information (and examples) |
Purpose of Collection and Use of Personal Information |
Categories of Service Providers to whom we Disclosed Personal Information
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Categories of Third Parties to whom we Sold or Shared Personal Information |
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Identifiers Name, postal code, address, email, phone number, IP address, login credentials, or other similar identifiers |
The purposes listed in the “How do we use your information?” section under: • Online Shopping • In-Store Shopping • Marketing & Social Media • In-Person Events • Customer Support and Feedback |
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Characteristics of protected classifications under California or federal law Racial/ethnic origin, sex/gender, and age |
The purposes listed in the “How do we use your information?” section under: • Online Shopping • Marketing & Social Media • In-Person Events • Customer Support and Feedback |
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Commercial information Products or services purchased, or other purchasing or consuming histories or tendencies |
The purposes listed in the “How do we use your information?” section under: • Online Shopping • In Store Shopping • Marketing & Social Media • Customer Support and Feedback |
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Internet or other electronic network activity information Browsing history, search history, and information regarding an individual’s interaction with an internet website application or advertisement |
The purposes listed in the “How do we use your information?” section under: • Online Shopping • Marketing & Social Media |
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Approximate geolocation data based on your IP address
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The purposes listed in the “How do we use your information?” section under: • Online Shopping • Marketing & Social Media |
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Audio, electronic, visual, thermal, olfactory, or similar information (your foot scan or photos of you at events or in our stores) |
The purposes listed in the “How do we use your information?” section under: • In-Store Shopping • In-Person Events · Customer service recordings |
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Inferences drawn from other personal information (Profile reflecting your preferences, behavior, or interests) |
The purposes listed in the “How do we use your information?” section under: • Online Shopping • In-Store Shopping • Marketing & Social Media |
Providers for text messaging |
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Sensitive personal information race, ethnic origin, account credentials, credit card details |
• When you make a purchase, we collect your payment card information to complete the transaction. • When you complete a survey, you may choose to provide your race or ethnic origin or other protected class characteristics. • When you create an account, we collect your username, password, and credentials to access that account. • When you file an incident report in one of our stores, we may collect information about your health or physical condition as relevant to the incident. • When you indicate you are tax-exempt, we will ask for your tax ID or relevant information to support this status. Please be aware that we only use sensitive personal information for purposes permitted by California law. |
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Children’s Privacy
Our Websites are general audience sites, and it is our intention that they should only be used only by persons over the age of 16. We do not knowingly sell or share the personal information of anyone under the age of 16.
Retention of Personal Information
We will retain your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:
• Comply with record retentions requirements under applicable law
• Meet our legal obligations including financial, accounting, tax, or export obligations
• Defend or bring any existing or potential legal claims
• Maintain business records for internal purposes, such as in connection with analyses or audits
• Enforce security standards and protect against unauthorized access or fraud
• Resolve or otherwise address any complaints or queries relating to the Services
We will delete your personal information when it is no longer required for these purposes. If there is any information that we are unable to delete entirely from our systems for technical reasons, we will put in place appropriate measures to prevent any further processing or use of the information.
United States Privacy Rights
The laws of certain U.S. states provide their residents with certain rights to access, delete, and correct certain personal information we collect, as well as to restrict the sale and sharing of personal information and control our use of personal information considered sensitive. We will not discriminate against you for exercising these options.
Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their information to third parties who will sell or license their information to others. At this time, Aldo does not sell or license personal information of Nevada residents in this way.
If you are a resident of one of the following states, you may have certain rights under the laws of your state. This list is current as of the effective date of this Privacy Policy and may not include all privacy laws that have become effective since that time. We update this list periodically.
• California
• Colorado
• Connecticut
• Delaware
• Indiana
• Iowa
• Kentucky
• Maryland (eff. 10/1/2025)
• Minnesota
• Montana
• Nebraska
• New Hampshire
• New Jersey
• Oregon
• Rhode Island
• Tennessee
• Texas
• Utah
• Virginia
Depending on your state of residence, you may have the following rights:
• Right to Know: You may have the right to request to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information. Residents of Oregon and Minnesota may also request a list of specific third parties to whom we have disclosed your personal information.
· Right to Access: You may have the right to request the specific pieces of personal information that we have collected about our in a portable format.
• Right to Delete: You may have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
• Right to Correct: You may have the right to request that we correct personal information that we maintain about you.
• Right to Opt-Out of Sale/Sharing/Targeted Advertising: You may have the right to opt out of the sale or sharing of your personal information by us.
• Right to Opt-Out of Automated Decision-making: You may have the right to opt out of automated profiling in certain instances where such processing would produce legal or other similarly significant effects. At this time, we do not use personal information to make automated decisions about you in any situations where you may have a legal right to opt out.
· Right to Limit: You may have the right to limit our use or disclosure of your sensitive personal information to certain purposes.
· Right to Appeal. You may have the right, if we deny your request, to appeal our decision.
• Right to Non-discrimination: You may have the right not to receive discriminatory treatment for exercising any of your privacy rights.
You may submit a request to exercise your rights to know/access, correct, or delete your personal information by filling out a Privacy Preferences form available at https://preferences.aldoshoes.com/preferences/index.html, or by calling us at 1-800-326-2536. You may authorize another individual or a business, called an authorized agent, to make requests on your behalf through these means.
In order for us to verify your request, we need to verify your identity, so the request should include your name and email address, along with a clear indication of the right(s) you wish to exercise. Please note that we may require additional information from you in order to honor your requests. We do not require such information for you to make a request to Opt-Out of Sale/Sharing/Targeted Advertising, which we process using the procedures below.
You may opt out of sales and/or sharing by visiting our Privacy Preferences page and our Cookie Preferences Manager. We also honor requests to opt out submitted via privacy preference signals, such as the Global Privacy Control (GPC). Please note that the signal applies to the browser and must be set on each browser or device used to access the Websites. To confirm which extensions and browsers are supporting the GPC browser signal, please consult: https://globalprivacycontrol.org/. Your browser or device may also include “Do Not Track” functionality; please note that we do not respond to such signals, which are not widely recognized.
You may also use an authorized agent to act on your behalf to submit requests to exercise your rights. We will honor a request from an authorized agent provided that, for the rights to know/access, delete, and, correct, (i) you provide written authorization to the authorized agent to act on your behalf, (ii) we can verify your identity, and (iii) the agent submits proof of authorization. Authorized agents may use the same methods noted above to submit requests on your behalf.
We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.
Right to Information Regarding Participation in Data Sharing for Financial Incentives
We may offer rewards, discounts, or other benefits to consumers enrolled in certain promotional or loyalty programs, such as a percentage off your next purchase when you sign up for our email promotions. Consumers can opt out of individual programs in the “your privacy choices” pages or by contacting us as at the contact information indicated in the “How to contact us?” section. You may also submit a request that we delete your personal information as described in the “U.S. State Privacy Rights” section above.
Aldo does not generally assign monetary or other value to consumers’ personal information, and our promotions activity changes continually. To the extent California law requires that a value be assigned to such programs, or the price or service differences they involve, Aldo values the personal information as being equal to the value of the discounts or other financial incentives provided in each such program. Such calculation is based upon a practical and good-faith effort to assess, on an aggregate basis for all collected information: (1) the data elements collected (e.g., email address), (2) the use of such information by Aldo in connection with its marketing activities, (3) the range of discounts provided (which can depend on each consumer’s purchases under such offers), (4) the number of consumers enrolled in respective programs, and (5) the product or service to which the benefits (such as price difference) applies. These values can change over time.
Your California Privacy Rights (“Shine the Light”)
California’s “Shine the Light” law permits customers in California to request certain details about how certain types of their information are shared with third parties for those third parties’ own direct marketing purposes. If you are a California resident, you may opt out of such sharing by emailing us at dpo@aldogroup.com or mailing a written request to:
Attention: Data Protection Officer and Legal Department
The Aldo Group Inc. (c/o Aldo U.S., Inc.)
905 Hodge Street
Montreal, Québec, H4N 2B3
